Jake Alessi: Digital Marketing Consultant

Blogs

Posts

  • Customer-Driven Insights: Using CRM Lead Data to Supercharge Your Marketing Campaigns

    Customer-Driven Insights: Using CRM Lead Data to Supercharge Your Marketing Campaigns

    Discover how connecting CRM lead source data with marketing strategy drives better targeting, smarter spend, and higher ROI.

  • How Contractors Who Embrace Marketing Outperform the Competition

    How Contractors Who Embrace Marketing Outperform the Competition

    Introduction: The Marketing Gap That Can Make or Break a Trade Business Let’s face it—most small to mid-sized general contractors, plumbers, electricians, and roofers don’t love the idea of marketing. You’d rather be fixing something than figuring out hashtags, Google Ads, or what SEO even means. But here’s the truth: the tradespeople who pay attention…

  • POV: SEO & PPC in an AI-Driven Search Era

    POV: SEO & PPC in an AI-Driven Search Era

    Why Strategic Consulting is More Critical Than Ever Over the past few years, I’ve spent a lot of time with small and mid-sized businesses on their marketing strategies—particularly in the search space. Lately, one shift has been taking center stage: AI isn’t coming—it’s here, and it’s transforming both how we execute SEO and PPC, and…

Contact

Jake Alessi

(609) 752-2644

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